The Track

A Section Blog

hero image for blog post
December 12, 2023

How we built a generative AI bot

By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For students
AI
hero image for blog post
December 7, 2023

Our hot take on Google Gemini

On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now. 

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For students
AI
hero image for blog post
November 30, 2023

The best AI chatbots in 2023

AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
hero image for blog post
November 28, 2023

The biggest lessons from Tinder’s Matchmaker feature

We're diving into the product strategy behind Matchmaker, a new feature from Tinder that lets you share your potential matches with friends and family. Read on for our take on why this development is a product engagement win.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Product strategy
hero image for blog post
March 3, 2023

3 proven ways to get customers to share your product

Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.

You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.

What makes sharing the Spotify Wrapped playlist so irresistible? 

Read The Article
Greg Shove
Section Staff
10 mins
For students
hero image for blog post
March 3, 2023

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

Read The Article
Greg Shove
Section Staff
3 mins
For students
business
hero image for blog post
October 31, 2025

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

Read The Article
Greg Shove
Edmundo Ortega
6 mins
For companies
AI
hero image for blog post
October 9, 2025

Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up