The Track
A Section Blog

Most leaders are thinking about AI all wrong

How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

5 steps to grow customer lifetime customer value
Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

Pi had a million users. So why did Inflection just implode (and take Pi with it)?
Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

3 drills to teach your team AI, using AI
L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.






