The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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May 24, 2024

What is Prompting for AI? The Beginner's Guide to AI Prompt Writing

What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 17, 2024

GPT-4o: What’s cool, what’s hype, and what happens next

Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.

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Greg Shove
Chase Ballard
6 mins
For students
AI
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May 24, 2025

SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

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Greg Shove
Section Staff
5 mins
For companies
AI
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May 16, 2025

How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

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Greg Shove
Section Staff
6 mins
For companies
AI

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