The Track

A Section Blog

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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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March 3, 2023

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

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Greg Shove
Section Staff
3 mins
For students
business
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March 3, 2023

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

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Greg Shove
Section Staff
3 mins
For students
Product positioning
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July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

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Greg Shove
Section Staff
7 mins
For companies
AI
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July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

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Greg Shove
Section Staff
8 mins
For companies
AI

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