The Track
A Section Blog
Most leaders are thinking about AI all wrong
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
Meet the professor: Ashley Gross from Get Promoted With AI
Meet one of Section's favorite professors: The Prompt Community's Ashley Gross. Every lecture she gives gets glowing reviews – here's why.
Apple Intelligence is the start of consumer AI
Apple announced Apple Intelligence this week marking the beginning of AI's consumer era – AI everywhere: Invisible, accessible, and making our lives better.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
Squishy vs. hard ROI: Why leaders need both
One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.
