The Track
A Section Blog
Most leaders are thinking about AI all wrong
Where’s the AI ROI?
AI is not like software. So how can you measure whether it's worth the investment or not?
The most AI Proficient industries in 2024
A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.
Claude for Teams: What You Need to Know
Will Anthropic's new features in Claude for Teams – “Projects” and "Artifacts" – really make your team more collaborative and productive? We put them to the test.
How to Build a Business with AI
Getting a new business off the ground comes with a lot of moving pieces – and AI can automate a bunch of them. Here's how Ashley Gross built an online community with one person and $400 a month using AI.
How to customize ChatGPT to your needs
Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
Squishy vs. hard ROI: Why leaders need both
One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.
