The Track

A Section Blog

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April 27, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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April 17, 2023

Which skills matter? Employees and L&D leaders don’t always agree [research]

Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.

We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

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Greg Shove
Section Staff
3 mins
For companies
talent management
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April 3, 2023

5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

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Greg Shove
Section Staff
5 mins
For students
investment
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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 3, 2023

3 proven ways to get customers to share your product

Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.

You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.

What makes sharing the Spotify Wrapped playlist so irresistible? 

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Greg Shove
Section Staff
10 mins
For students
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March 3, 2023

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

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Greg Shove
Section Staff
3 mins
For students
business
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August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy
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June 7, 2023

5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

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Greg Shove
Section Staff
2 mins
For companies
learning and development

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