The Track

A Section Blog

hero image for blog post
July 18, 2025

7 hard-won lessons from deploying AI at scale

This week, we got access to the motherlode of AI strategy advice at our AI Strategy Summit. Here are the 7 biggest takeaways every leader should read, then read again.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
AI
hero image for blog post
July 11, 2025

Your team doesn’t know what to use AI for

Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.

Read The Article
Greg Shove
Section Staff
8 mins
For companies
AI
hero image for blog post
July 3, 2025

Is AI the end of Saas?

Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.

Read The Article
Greg Shove
Edmundo Ortega
7 mins
For students
AI
hero image for blog post
June 27, 2025

AI could be the end of fast fashion

The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
March 3, 2023

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

Read The Article
Greg Shove
Section Staff
3 mins
For students
Product positioning
hero image for blog post
March 3, 2023

7 steps to writing a powerful sales pitch

In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.

But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling. 

In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.

Read The Article
Greg Shove
Section Staff
8 mins
For students
hero image for blog post
January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
hero image for blog post
August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up