The Track
A Section Blog
How to hire AI power users
Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
_.avif)
What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
How to set an AI policy for your company
In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.
How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.
