The Track
A Section Blog
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
November 6, 2023
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
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For students
Brand strategy
April 28, 2023
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
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For students
Product positioning
April 1, 2023
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
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For students
March 29, 2024
Pi had a million users. So why did Inflection just implode (and take Pi with it)?
Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.
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For companies
AI
March 15, 2024
3 drills to teach your team AI, using AI
L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.
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For companies
AI
