The Track
A Section Blog
100 POVs on AI from the world’s leading experts
4 steps to give a winning presentation (hint: sound like a human)
We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.
5 questions every great manager asks their team
Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.
Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.
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What is Web3 (and why should I care)?
Everything you need to know to talk about Web3 at your next cocktail hour.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
7 steps to writing a powerful sales pitch
In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.
But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling.
In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.
The three skills that actually matter to business growth
Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”?
The bad news: It’s impossibly expensive to recruit talent from the top tech companies.
The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.
To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter.
These are the skills that should be your top priority in talent development. So let’s get started.
