AI:ROI Insights
A Section Blog

Why you can’t get your AI automations to work

The new “super leader” has different skills
Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Why you can’t get your AI automations to work
If you’ve ever tried and failed to automate a seemingly straightforward workflow, it’s likely not on you. Machine & Partners’ Edmundo Ortega is breaking down how our legacy systems hold us back, and how that’s already changing.

The 4 priority strategies for every marketer in Q1
This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

85% of workers don’t use AI for business value
Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

ChatGPT’s unhelpful responses might be your fault
When ChatGPT gives us subpar answers, it's our instinct to blame the tech. However, the real problem with human-AI collaboration is not the AI.

Where’s the money in AI? 10 insights from Azeem Azhar
Which AI projects and businesses will make their money back, and which will falter? Exponential View's Azeem Azhar weighs in.

The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.







