The Track

A Section Blog

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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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April 17, 2024

The VC perspective on successful AI startups

You might have a cool idea for an AI startup, but is it venture backable? General Catalyst's Christopher Kauffman will tell you.

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Greg Shove
Christopher Kauffman
5 mins
For students
AI
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May 15, 2024

We introduced our first AI avatar professor. Here’s why.

Earlier this month, we wrapped our very first AI avatar-led course. Here's the nitty-gritty calculus behind our decision to try avatars as instructors.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI Avatars
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May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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