The Track
A Section Blog

Can you build a team of just AI tools?

How a Bayer CFO is thinking about AI ROI
Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.

Benchmarking Section’s AI Proficiency
We've talked a lot about the AI proficiency of the broader workforce - but is Section even walking the walk? We ran our own AI Proficiency Survey internally - here's how we did it, what we learned, and how we're measuring ROI.

ChatGPT o1: What’s cool, what’s hype, and what happens next
OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

Where’s the AI ROI?
AI is not like software. So how can you measure whether it's worth the investment or not?

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Leaking our own AI manifesto
We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

Warmly CEO: “Do 30% more with AI, or you’re underperforming”
We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.





