The Track
A Section Blog
Your team doesn’t know what to use AI for
How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.
Why is Twitter rebranding to X?
Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.
How should your business use generative AI?
Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.
How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).
Is AI the end of Saas?
Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.
AI could be the end of fast fashion
The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
