The Track
A Section Blog

Your team doesn’t know what to use AI for

How to become a Chief of AI
Pitch yourself as Chief of AI using this AI job description and talking points.

8 secrets to great AI prompting
Learn how to write a prompt for ChatGPT that gets a great result.

5 custom GPTs to get the job
AI expert Ashley Gross has a custom GPT for everything – including pitching herself to jobs, winning consulting gigs, building a portfolio, and more. Here's what they do and how she builds them.

Exploring AI in Marketing Examples
The marketing applications for AI seem limitless - but let's breakdown a few standout examples.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.