The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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September 19, 2025

Is AI good enough to lay off your engineers?

Are AI coding tools good enough to replace humans? Here’s the verdict from a founder who had to make that choice.

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Greg Shove
Section Staff
6 mins
For students
AI
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August 26, 2025

How to find AI workflows that actually translate to ROI

AI is pointing out a big point of weakness in a lot of organizations: too few can actually name the value-generating processes that drive revenue. So Machine & Partners’ Ed Ortega is giving you his 5 step framework for doing just that.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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