The Track
A Section Blog

How to drive AI adoption at scale

Is AI the end of Saas?
Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.

AI could be the end of fast fashion
The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.

What happens when 1M people are really good at using AI?
This week we made our AI coach ProfAI free for consumers to use, to build relevant, foundational AI skills. Our CEO Greg is taking over the newsletter this week to tell you why.

Most people are terrible at using AI [new data]
ICYMI, we released our latest report on the state of AI proficiency in the workforce this week. Greg is breaking down the key findings, and what they mean for you as an individual or a leader.

How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Passing the EU’s AI Literacy Requirements
Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.