The Track

A Section Blog

hero image for blog post
Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Artificial intelligence
hero image for blog post
February 2, 2024

8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI prompting
hero image for blog post
Read The Article
Greg Shove
Greg Shove, CEO
2 mins
For students
hero image for blog post
January 23, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
hero image for blog post
June 7, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

Read The Article
Greg Shove
Section Staff
4 mins
For students
positioning
hero image for blog post
April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

Read The Article
Greg Shove
Chase Ballard
6 mins
For companies
AI
hero image for blog post
March 29, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up