The Track
A Section Blog

Your team doesn’t know what to use AI for

5 insights on learning from Section's Annual Outcomes Report
We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

4 steps to attracting and keeping the best talent in business (even if you're not Google)
You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

What AI means for the entry level job and your next career move
What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

How to use AI for SEO content without sacrificing quality
Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'

Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.