The Track
A Section Blog
Your team doesn’t know what to use AI for
How to find your brand's purpose
Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.
5 steps to solve the tough problem in front of you
The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.
4 data-driven tricks to win your customers’ hearts
For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.
The 10 essential business skills every person (or team) needs
I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”
Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.
The 2024 AI advancements that changed everything
Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.
2024 Wrapped: Our top 3 insights from a year of covering AI use cases
We added over 30,000 subscribers to our AI Strategy Brief community in 2024. We also spoke with more than 50 experts about how they’re getting value from AI. So this week, we analyzed the data from our 50+ posts this year to see what resonated most with you.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
