The Track
A Section Blog

100 POVs on AI from the world’s leading experts

AI hallucinations aren’t a big deal
It’s hard not to hear that AI hallucinates and not have a few alarm bells go off. But ‘hallucinations’ is a loaded word. Machine & Partners’ Edmundo Ortega is back to explain why they’re nothing to worry about.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

When to use a specialized AI tool vs. an LLM
If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

The 2024 AI advancements that changed everything
Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.

2024 Wrapped: Our top 3 insights from a year of covering AI use cases
We added over 30,000 subscribers to our AI Strategy Brief community in 2024. We also spoke with more than 50 experts about how they’re getting value from AI. So this week, we analyzed the data from our 50+ posts this year to see what resonated most with you.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.