The Track
A Section Blog
The hidden reasons you’re not getting AI ROI
7 ways AI will completely change the way you work
AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.
How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.
Why is Twitter rebranding to X?
Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.
How should your business use generative AI?
Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.
AI Agents Explained: The clear, no-hype definition
“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.
There’s plenty of AI ROI - if you’re willing to work for it
A theme emerged in the chat of this year's AI:ROI Conference: 11 experts shared their value-adding AI strategies but people were just looking for magic formulas. Here were the biggest insights we think they overlooked.
Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.
AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.
