The Track
A Section Blog

Most people are terrible at using AI [new data]

How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Most people are terrible at using AI [new data]
ICYMI, we released our latest report on the state of AI proficiency in the workforce this week. Greg is breaking down the key findings, and what they mean for you as an individual or a leader.

100 POVs on AI from the world’s leading experts
We spoken to dozens of AI leaders, experts, and builders - here are their 100 best ideas.

Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.