The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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September 19, 2025

Is AI good enough to lay off your engineers?

Are AI coding tools good enough to replace humans? Here’s the verdict from a founder who had to make that choice.

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Greg Shove
Section Staff
6 mins
For students
AI
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August 26, 2025

How to find AI workflows that actually translate to ROI

AI is pointing out a big point of weakness in a lot of organizations: too few can actually name the value-generating processes that drive revenue. So Machine & Partners’ Ed Ortega is giving you his 5 step framework for doing just that.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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February 4, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

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Greg Shove
Greg Shove, CEO
6 mins
For companies
AI
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December 13, 2024

Why shadow AI is probably happening in your company

We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

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Greg Shove
Section Staff
5 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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