The Track

A Section Blog

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September 10, 2025

How to hire AI power users

If you want an AI-first team, you need to hire AI-first people. But, like critical thinking, this is not a skill you can suss out with scenario-based questions – you need to see it in action. Here’s how we do it at Section.

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Greg Shove
Section Staff
5 mins
AI
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September 4, 2025

AI’s progress may be holding your team back

On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

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Greg Shove
Section Staff
6 mins
For companies
AI
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August 25, 2025

How to find AI workflows that actually translate to ROI

AI is pointing out a big point of weakness in a lot of organizations: too few can actually name the value-generating processes that drive revenue. So Machine & Partners’ Ed Ortega is giving you his 5 step framework for doing just that.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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August 21, 2025

Losing Our Minds To AI

Let’s have the hard conversation: Yes, AI reliance will atrophy your brain. But knowing that ahead of time can help you get ahead of it – before it impacts your job.

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Greg Shove
Greg Shove, CEO
10 mins
For students
AI
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March 14, 2025

We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

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Greg Shove
Ana Silva
6 mins
For students
AI
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March 7, 2025

How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

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Greg Shove
Section Staff
5 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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