The Track

A Section Blog

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December 18, 2023

What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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December 12, 2023

How we built a generative AI bot

By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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December 7, 2023

Our hot take on Google Gemini

On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now. 

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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November 30, 2023

The best AI chatbots in 2023

AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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March 21, 2025

When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

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Greg Shove
Section Staff
6 mins
For students
AI
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March 14, 2025

We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

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Greg Shove
Ana Silva
6 mins
For students
AI
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November 7, 2025

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
8 mins
For companies
AI
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October 31, 2025

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

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Greg Shove
Edmundo Ortega
6 mins
For companies
AI

Scott Galloway's 2026 Predictions

Get the year-ahead forecast 20k+ people register to hear every year.

December 4, 12 -1 pm ET

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