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What makes an AI ambassador program actually stick

Your step-by-step guide to a winning product strategy
Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

We tested two Deep Research tools. One was unusable.
Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

How an agency is preparing for AI clients
AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.




