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What makes an AI ambassador program actually stick

Your step-by-step guide to a winning product strategy
Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

AI can think now. What does that mean for you?
The next stage of LLMs is here: AI that “thinks,” or breaks down problems step-by-step like a human would. Here’s how we got here, and what it means for how you use AI.

AI is disrupting my dad
AI conversations tend to center around the impact on work - but what about the personal benefits?

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.





