The Track

A Section Blog

hero image for blog post
April 27, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Twitter
hero image for blog post
April 17, 2023

Which skills matter? Employees and L&D leaders don’t always agree [research]

Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.

We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

Read The Article
Greg Shove
Section Staff
3 mins
For companies
talent management
hero image for blog post
April 3, 2023

5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

Read The Article
Greg Shove
Section Staff
5 mins
For students
investment
hero image for blog post
March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Read The Article
Greg Shove
Section Staff
10 mins
For students
Product positioning
hero image for blog post
April 4, 2024

Meet your professor: Apple’s Amit Rawal from AI for Data Analysis

We sat down with Apple’s Amit Rawal to ask him all the things you should know before you take his course – including a sneak peek into his data analysis framework.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI for Data Analysis
hero image for blog post
March 20, 2024

5 roles AI can play to make you more strategic

Roleplay these scenarios with AI to make yourself a more strategic decision maker, presenter, collaborator, and leader.

Read The Article
Greg Shove
Section Staff
7 mins
For students
AI
hero image for blog post
October 9, 2025

Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI
hero image for blog post
September 5, 2025

AI’s progress may be holding your team back

On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

Read The Article
Greg Shove
Section Staff
6 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

Section logo pop up