The Track
A Section Blog
Your team doesn’t know what to use AI for
Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.
November 6, 2023
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
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For students
Brand strategy
May 30, 2025
100 POVs on AI from the world’s leading experts
We spoken to dozens of AI leaders, experts, and builders - here are their 100 best ideas.
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For students
AI
April 24, 2025
Yes, you will lose your job to AI
Greg's best advice for preserving your value.
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For students
AI
July 11, 2025
Your team doesn’t know what to use AI for
Change management is likely not the biggest bottleneck to your AI deployment anymore: Our latest AI Proficiency Report shows that people want to use it, but they can’t figure out what it should be used for.
Read The Article
For companies
AI
May 24, 2025
SMB leaders have an AI adoption problem
In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.
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For companies
AI
