AI:ROI Insights

A Section Blog

BE THE GO TO EXPERT ON AI TRANSFORMATION

Subscribe to receive weekly intelligence from Section for the 170k+ strategic operators making AI actually work

hero image for blog post
December 9, 2025

OpenAI and Section collaborate to drive AI adoption for mid-sized organizations

Section is now an OpenAI Services Partner, and will collaborate with OpenAI to drive adoption of ChatGPT Enterprise is mid-sized organizations.

Read The Article
Greg Shove
Section Staff
2
hero image for blog post
December 5, 2025

The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

Read The Article
Greg Shove
Section Staff
6 mins
For students
AI
hero image for blog post
November 21, 2025

Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

Read The Article
Greg Shove
Section Staff
7mins
For students
AI
hero image for blog post
November 13, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
hero image for blog post
December 12, 2023

How we built a generative AI bot

By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For students
AI
hero image for blog post
December 8, 2023

Our hot take on Google Gemini

On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now. 

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For students
AI
hero image for blog post
March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Read The Article
Greg Shove
Section Staff
5 min
For companies
hero image for blog post
March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

Read The Article
Greg Shove
Section Staff
6 min
For companies

Become a Head of AI
in a Day

Everything you need to lead your company’s AI transformation. In one afternoon.

April 23, 12 - 4 pm ET

Section logo pop up