The Track

A Section Blog

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May 24, 2024

Meet the professor: Google’s Ted Souder from Building an AI-First Organization

Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).

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Greg Shove
Section Staff
6 mins
For students
Meet the professor
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May 15, 2024

What is Prompting for AI? The Beginner's Guide to AI Prompt Writing

What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 15, 2024

GPT-4o: What’s cool, what’s hype, and what happens next

Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.

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Greg Shove
Chase Ballard
6 mins
For students
AI
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May 9, 2024

Try these 3 things before giving up on AI

In this interview, Jeremy Utley exposes the confirmation biases that cause us to bounce off AI – and how you can get a result that will make it stick.

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Greg Shove
Section Staff
5 mins
For students
AI
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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September 5, 2025

AI’s progress may be holding your team back

On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

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Greg Shove
Section Staff
6 mins
For companies
AI
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July 30, 2025

How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

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Greg Shove
Section Staff
7 mins
For companies
AI

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