The Track
A Section Blog
The hidden reasons you’re not getting AI ROI
How to customize ChatGPT to your needs
Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.
Sponsor your direct reports, don’t just mentor them
Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.
Prioritize the right metrics for your 2024 product roadmap
It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.
Think like the company disrupting you
At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.
How should your business use generative AI?
Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.
How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).
The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
