AI:ROI Insights

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April 10, 2024

We introduced our first AI avatar professor. Here’s why.

Earlier this month, we wrapped our very first AI avatar-led course. Here's the nitty-gritty calculus behind our decision to try avatars as instructors.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI Avatars
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April 3, 2024

Meet your professor: Apple’s Amit Rawal from AI for Data Analysis

We sat down with Apple’s Amit Rawal to ask him all the things you should know before you take his course – including a sneak peek into his data analysis framework.

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Greg Shove
Section Staff
5 mins
For students
AI for Data Analysis
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March 28, 2024

Pi had a million users. So why did Inflection just implode (and take Pi with it)?

Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 19, 2024

5 roles AI can play to make you more strategic

Roleplay these scenarios with AI to make yourself a more strategic decision maker, presenter, collaborator, and leader.

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Greg Shove
Section Staff
7 mins
For students
AI
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July 14, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

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Greg Shove
Section Staff
2 mins
For students
marketing strategy
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June 7, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

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Greg Shove
Section Staff
2 mins
For students
HBO Max
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March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Greg Shove
Section Staff
5 min
For companies
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies

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