AI:ROI Insights

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March 14, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI
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March 8, 2024

OpenAI’s product manager shares 4 ways PMs can use AI to get promoted

OpenAI product lead Britt Jamison says AI isn't devaluing product managers. In fact, he says it's quite the opposite.

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Greg Shove
Section Staff
5 mins
For students
AI
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March 1, 2024

ChatGPT’s unhelpful responses might be your fault

When ChatGPT gives us subpar answers, it's our instinct to blame the tech. However, the real problem with human-AI collaboration is not the AI.

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Greg Shove
Jeremy Utley
7 Minutes
For students
AI
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February 23, 2024

Where’s the money in AI? 10 insights from Azeem Azhar

Which AI projects and businesses will make their money back, and which will falter? Exponential View's Azeem Azhar weighs in.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Greg Shove
Section Staff
5 min
For companies
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies

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