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What makes an AI ambassador program actually stick

How to customize ChatGPT to your needs
Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.

Sponsor your direct reports, don’t just mentor them
Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.

Prioritize the right metrics for your 2024 product roadmap
It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.

Think like the company disrupting you
At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.



