BE THE GO TO EXPERT ON AI TRANSFORMATION
Subscribe to receive weekly intelligence from Section for the 170k+ strategic operators making AI actually work

What makes an AI ambassador program actually stick

OpenAI and Section collaborate to drive AI adoption for mid-sized organizations
Section is now an OpenAI Services Partner, and will collaborate with OpenAI to drive adoption of ChatGPT Enterprise is mid-sized organizations.

The 5 AI investments marketing teams should make in 2026
If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

Is SEO dead or is GEO hype?
There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

Escaping the AI Use Case Desert
We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

Your step-by-step guide to a winning product strategy
Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.
.avif)
Why we’re opening up unlimited access to sprints
I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA.
“That’s incredible,” he said. “I’m so excited – my mind is blown.”
Then he paused.
“Why are you doing that?”, which is a polite way of asking “What’s the catch?”
There isn’t one. And here’s the answer as to why.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.



