AI:ROI Insights

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December 9, 2025

OpenAI and Section collaborate to drive AI adoption for mid-sized organizations

Section is now an OpenAI Services Partner, and will collaborate with OpenAI to drive adoption of ChatGPT Enterprise is mid-sized organizations.

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Greg Shove
Section Staff
2
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December 5, 2025

The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

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Greg Shove
Section Staff
6 mins
For students
AI
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November 21, 2025

Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

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Greg Shove
Section Staff
7mins
For students
AI
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November 13, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 6, 2023

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

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Greg Shove
Section Staff
3 mins
For students
product
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March 3, 2023

What is Web3 (and why should I care)?

Everything you need to know to talk about Web3 at your next cocktail hour.

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Greg Shove
Section Staff
5 mins
For students
Web3
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March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Greg Shove
Section Staff
5 min
For companies
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies

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