AI:ROI Insights

A Section Blog

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July 13, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

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Greg Shove
Section Staff
2 mins
For students
marketing strategy
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June 6, 2023

5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

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Greg Shove
Section Staff
2 mins
For companies
learning and development
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June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

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Greg Shove
Section Staff
2 mins
For students
HBO Max
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June 6, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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October 22, 2025

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

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Greg Shove
Section Staff
8 mins
For students
AI
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October 1, 2025

AI Agents Explained: The clear, no-hype definition

“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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March 27, 2026

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Greg Shove
Section Staff
5 min
For companies
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies

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