The Track
A Section Blog
Most leaders are thinking about AI all wrong
Meet the professor: Google’s Ted Souder from Building an AI-First Organization
Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).
What is Prompting for AI? The Beginner's Guide to AI Prompt Writing
What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.
GPT-4o: What’s cool, what’s hype, and what happens next
Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.
Try these 3 things before giving up on AI
In this interview, Jeremy Utley exposes the confirmation biases that cause us to bounce off AI – and how you can get a result that will make it stick.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
7 steps to writing a powerful sales pitch
In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.
But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling.
In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.
Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.
Squishy vs. hard ROI: Why leaders need both
One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.
