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Horizon Media’s AI takeover: Building an AI-first culture in less than one year
The new “super leader” has different skills
Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.
Horizon Media’s AI takeover: Building an AI-first culture in less than one year
Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.
The president went first on AI. Everyone else followed.
Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.
What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.
The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.
