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What makes an AI ambassador program actually stick
7 steps to writing a powerful sales pitch
In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.
But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling.
In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.
3 proven ways to get customers to share your product
Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.
You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.
What makes sharing the Spotify Wrapped playlist so irresistible?
The science-based secret to being more productive at work
Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?
You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.”
But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times.
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Why we’re opening up unlimited access to sprints
I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA.
“That’s incredible,” he said. “I’m so excited – my mind is blown.”
Then he paused.
“Why are you doing that?”, which is a polite way of asking “What’s the catch?”
There isn’t one. And here’s the answer as to why.
Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.
