AI:ROI Insights

A Section Blog

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October 17, 2025

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

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Greg Shove
Section Staff
8 mins
For students
AI
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October 9, 2025

Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

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Greg Shove
Section Staff
5 mins
For companies
AI
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October 1, 2025

AI Agents Explained: The clear, no-hype definition

“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

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Greg Shove
Edmundo Ortega
7 mins
For students
AI
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September 26, 2025

There’s plenty of AI ROI - if you’re willing to work for it

A theme emerged in the chat of this year's AI:ROI Conference: 11 experts shared their value-adding AI strategies but people were just looking for magic formulas. Here were the biggest insights we think they overlooked.

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Greg Shove
Greg Shove, CEO
4 mins
For students
AI
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March 3, 2023

Self-assessment: Does your team trust you?

I’m sure you’ve had a manager you didn’t trust. 

Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie. 

Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense). 

Whatever it was, you know that once trust is lost, it’s hard to get back...

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Greg Shove
Section Staff
5 mins
For students
Management
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March 3, 2023

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

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Greg Shove
Section Staff
7 mins
For students
Product
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December 10, 2025

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
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November 17, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

The AI:ROI Conference

One day. Ten sessions.
The best strategies for driving AI ROI in 2026.

March 5, 11 -6 pm ET

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