The Track

A Section Blog

hero image for blog post
April 27, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Twitter
hero image for blog post
April 17, 2023

Which skills matter? Employees and L&D leaders don’t always agree [research]

Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.

We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

Read The Article
Greg Shove
Section Staff
3 mins
For companies
talent management
hero image for blog post
April 3, 2023

5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

Read The Article
Greg Shove
Section Staff
5 mins
For students
investment
hero image for blog post
March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Read The Article
Greg Shove
Section Staff
10 mins
For students
Product positioning
hero image for blog post
August 3, 2024

How to build custom GPTs that can do your grunt work

AI-powered products are the future. But for those who don’t have the time or resources to build something in-house, custom GPTs are a good low-fi solution. Here's how to build one.

Read The Article
Greg Shove
Chase Ballard
7 mins
For students
AI
hero image for blog post
July 25, 2024

The 5 best ways to use AI from Dan Shipper, Every CEO

Every CEO Dan Shipper plays with AI for a living. He shared his top 5 best ways to get immediate value from AI.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

Read The Article
Greg Shove
Edmundo Ortega
5 mins
For companies
AI
hero image for blog post
February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up