The Track
A Section Blog

Leaking our own AI manifesto

How I use AI to help my boss prepare for board meetings
We’re not shy about sharing our favorite AI use case: Leveraging it as a thought partner. But not all LLMs are created equally – so Section’s Chief of Staff to the COO, Ana, is sharing how they rank as thought partners for one of her most strategic use cases: Preparing the quarterly board deck.

The hidden reasons you’re not using AI every day
We’ve been taught all our lives to value original ideas and hard work, but using AI challenges these principles. But you have to get over this thinking, because your CEO already has.

Meet your professor: Emerging tech and AI consultant, Elizabeth Shaw
Elizabeth Shaw has worked in emerging tech for nearly 25 years at companies including Gartner, Sephora, and Forrester. Now, she’s your new guest lecturer in Section’s AI Crash Course.

Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.