The Track
A Section Blog

Leaking our own AI manifesto

How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Why is Twitter rebranding to X?
Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

How should your business use generative AI?
Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Agents are here: OpenAI's chaos vs. Microsoft's control
If you’re tired of hype without action when it comes to AI agents, you’re not alone. Here's our Lead AI Consultant, Chase's, no-BS take on what the big players’ agents are actually capable of.

What AI means for the entry level job and your next career move
What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

Staying silent on AI is almost as bad as banning it
The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.