The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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July 19, 2024

Why we’re rebuilding education with AI

Business education has two fundamental problems. Our CEO Greg is sharing how AI can solve both of them and bring about truly career-changing education.

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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July 13, 2024

5 custom GPTs to get the job

AI expert Ashley Gross has a custom GPT for everything – including pitching herself to jobs, winning consulting gigs, building a portfolio, and more. Here's what they do and how she builds them.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI

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