The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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July 26, 2023

Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

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Greg Shove
Section Staff
5 mins
For students
Scott Galloway
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July 14, 2023

How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

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Greg Shove
Greg Shove, CEO
5 mins
For students
generative AI
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May 10, 2025

Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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May 2, 2025

Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

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Greg Shove
Section Staff
5 mins
For companies
AI

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