Building an AI-Powered Marketing Organization
The AI: ROI Conference
The AI wave will hit marketing hard, yet many teams are still experimenting instead of rewiring how they hire, structure, and execute. Marketing leaders need to operationalize AI, not just bolt it onto surface-level tasks.
Nicole Baer
Chief Marketing Officer, Carta
Rachel Fields
Head of Marketing, Section
The new essential CMO operating model
Join us on March 12 from 2 - 3 pm ET as Carta’s CMO, Nicole Baer, shares how she’s rewiring her marketing team’s structure, habits, and tools around AI. We’ll cover questions like:
- How did you get your team to build the habit of using AI - and for real value, not just basic tasks?
- How do you staff AI transformation on your team?
- How do you govern all the AI initiatives on your team - who decides what’s worth doing and whether it’s worth scaling?
- Looking 1-2 years out, how do you think your marketing team - and marketing teams in general - will look different?
She’s taking your questions too, so don’t miss the opportunity to get some free strategy.
Meet your speakers
Nicole Baer
Chief Marketing Officer, Carta
Nicole Baer is the Chief Marketing Officer at Carta, where she leads global brand, demand generation, digital, content, and communications strategy with a strong emphasis on AI-driven discovery, systems thinking, and future-ready marketing operations. Since joining in 2024 she has championed AI-optimized workflows, measurement, and team-wide fluency to drive scalable impact. Previously, she held senior marketing and operational roles at Logitech, Zendesk, and Aon and founded two advisory firms.
Rachel Fields
Head of Marketing, Section
Rachel Fields leads the marketing team at Section. She previously led brand and content for Propeller Health and worked in corporate relations at ICF.
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